Affinity groups

Membership with meaning

There are many reasons why someone might join a group or association – to meet new people, become more involved or maybe to feel a sense of community. The relationships that are formed in affinity groups can last a lifetime. You can enhance that relationship and provide an added value by offering benefits your members might not have access to beyond your group.

We provide optional financial protection delivered through a variety of direct response and digital marketing strategies. With flexible options and a consultative approach, we work with you to design a program that fits the needs of your members and helps you reach your financial goals.

Exciting changes are coming…

We believe expanding our affinity groups business is just one way we can help support our Canadian communities now, and well into the future. That’s why we’re working hard to complete the acquisition of the Sponsored Markets business from Sun Life Assurance Company of Canada and can’t wait to welcome our new team members to the Canadian Premier family.

With the addition of Sun Life’s Sponsored Markets, not only are we growing our partnerships with association and affinity groups, but we’ll be creating new relationships with:
  • Professional associations
  • Educational institutions
  • Affinity groups
We’re excited to increase the scope of our personal protection. Our portfolio will include all the following:
  • Life Insurance
  • Disability Insurance
  • Critical Illness
  • Accidental Death and Dismemberment Insurance
  • Professional Overhead Expense Insurance
  • Health and Dental Insurance
  • Provincial Health Replacement

Excellent support and service you can count on

We insure more than 2 million Canadians from coast-to-coast and pride ourselves on giving the same exceptional service to each individual we serve. We know the service we provide reflects on you, so we’re committed to providing caring and compassionate service to your members during the most difficult and stressful of times.